The COC’s Enhancement Initiative Sharing Centre is home to hundreds of resources made by and for Canadian National Sport Organisations.

Latest Resources


Specialized Tools, Bidding and Hosting, Marketing and Brand, Strategic Planning, Toolkit, Webinar Posted on

WEBINAR: Olympic Trials and Qualifying Events: The Olympic Brand and You

Are you planning on hosting an Olympic trials/qualifying event in advance of the Tokyo 2020 Summer Games? If so, there are some must-knows to have in your toolbox as you begin the event planning process. In this Webinar, the COC Commercial Affairs team reviews the guidelines and best practices associated with using Olympic properties –


Specialized Tools, Bidding and Hosting, Communications, Financial Management, Marketing and Brand, Document Template, Guide Posted on

Event Contract Template for Rights Holders

The “Event Contract Template for Rights Holders”, created by the Canadian Sport Tourism Alliance (CSTA), is a part of the CSTA’s Transfer of Knowledge program. The document has been developed to provide sound information to potential bidding communities and to ensure that all obligations involved in bidding and hosting an event are understood.


Revenue Generation, Specialized Tools, Financial Management, Marketing and Brand, Research Report Posted on

NSF Sponsorship Valuation

The “NSF Sponsorship Valuation” presentation was created to share the initial stages of the NSF sponsorship valuation process during an Operational Summit on the topic. NSFs were provided with a sponsorship valuation of their organization as well as an outline of a strategic framework upon which sponsorship decisions can be based.


Leadership, Specialized Tools, Marketing and Brand, Strategic Planning, Presentation Posted on

How to Rethink, Redefine and Revamp Your Business Model

“How to Rethink, Redefine and Revamp Your Business Model”, a workshop by Estelle Metayer, discusses how to pivot business models in large organization through the revamping of strategies, processes and skills. It is the organizations with a long history of proven success that are often struggling to figure out how to rapidly evolve and adapt.


Alignment, Leadership, Revenue Generation, Financial Management, Marketing and Brand, Presentation Posted on

The Future of Sport and Government Workshop

“The Future of Sport and Government Workshop” by Summa Strategies provides an overview of the political landscape in Canada at both the federal and provincial level. Public opinion data on Canadians’ views of sport and public investment are highlighted along with the evolving role of the public sector in the Canadian Sport System. Advocacy principles,


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