Global Events as Drivers of Growth: The Case of Hockey Canada

“Global Events as Drivers of Growth: The Case of Hockey Canada” prepared by Norm O’Reilly, George Foster and Darryl Boynton identifies five drivers of growth that have allowed Hockey Canada to become successful at hosting international events in Canada. An overview of their highly effective business model for event hosting is discussed outlining the seven key components the model was built upon.

Click to access the login or register cheese